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Your Dairy Checkoff

Dec 13, 2021

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience.

Many state and regional checkoffs including national and...


Nov 16, 2021

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they...


Oct 12, 2021

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately?

Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures...


Sep 14, 2021

How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products?

The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that...


Aug 17, 2021

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world.

Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of...